Competitive Intelligence: Strategic Advantage
Research Associates supply business users with competitive intelligence, based on the retrieval of legally accessed but intelligently gathered information from a number of sources, including field intelligence, databases (public and private) and any legal source of information gathering available, including more traditional means such as observation/surveillance.
Competitive Intelligence is defined as “the action of gathering, analysing and applying information about products, customers, and competitors for the short term and long term planning needs of an organisation”. Competitive Intelligence (CI) is both a process and a product and is more than Competitor Analysis. The process of collecting, storing and analysing information about the competitive arena results in actionable output of intelligence ascertained by the requirements of an organisation. Most Competitive Intelligence involves the gathering and analysing of information via Open-source Intelligence (‘OSInt’), surveillance and other means and disseminating the results with a client-based stratagem. It should not be confused with ‘Industrial Espionage’, which may be unethical and under certain circumstances, may utilise illegal means to acquire competitor information. In the realm of Competitive Intelligence, the problems faced by clients are always unique, so Research Associates’ approach is always tailored to specific requirements and objectives.